Category Archives: Video

Video marketing is growing like wildfire and if you haven’t already begun using it in your real estate practice you need to start now. Here you’ll find a simple 5 step process you can use to get started or add…

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It can be hard to convince your real estate group to invest in video marketing. Even individual agents have a hard time signing on to using video as a marketing tactic. Video takes more time and effort, and many agents…

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Most of us understand the appeal of social media as a way to connect with people. But for real estate agents, it can also be an extremely effective marketing tool — especially when marketing to millennials. Born between the years…

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If a picture is worth 1,000 words, how many is a video worth? About 1.8 million per minute, according to one study. Imagine what your business’ marketing campaign could do with that many words. Video marketing is an effective way…

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YouTube is the 2nd largest search engine in the world and the THIRD most visited website in the world. A single video is worth 1.8 Million words Over 100 Million people watch online video each day According to NAR, 73%…

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Sure, real estate has always been a visual industry. Long before high-resolution digital photos and high-definition video, people would actually go and look at a property. Of course prospective buyers still do that. But now, they begin exploring properties and…

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You never know when a potential homebuyer may be scrolling through your feed. Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still,…

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One of the ways video go viral is through social media. Various social media networks like Facebook, Twitter, Google+ make it easy for people to connect and share the content they like with their networks. Interesting videos are bound to…

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Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes…

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An OpenView B2B Buyer Insight survey points up some differences between what IT buyers and IT salespeople think motivates buyers to reach out to salespeople. I think it’s interesting that salespeople tended to underestimate the importance of these buyer motivations: To…

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