Category Archives: Uncategorized

Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house or piece of land…

Read more

The real estate marketing landscape has undergone a dramatic change in recent years. No longer are billboards, benches, and colorful blazers the best ways to stand out. It’s a digital world and home buyers and sellers are spending more time…

Read more

As a modern day real estate business, the most likely place consumers will come across your brand is online. Making a solid first impression is not just ideal, it’s imperative. A professional social media presence helps customers feel comfortable listing…

Read more

An OpenView B2B Buyer Insight survey points up some differences between what IT buyers and IT salespeople think motivates buyers to reach out to salespeople. I think it’s interesting that salespeople tended to underestimate the importance of these buyer motivations: To…

Read more

The intimacy of a video marketing campaign makes it uniquely suited to building trust. Here are some of the trust-building strategies you can implement in your campaigns. Building trust with a customer makes them far more likely to commit to…

Read more

One of the most effective content marketing strategies is the use of video. Let’s take a look at how you can use video on your website to market your services. Thanks to faster internet speeds, online video has exploded. The…

Read more

6/6