What You Really Need To Know About Explainer Videos
You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled, “You Now Have a Shorter Attention Span Than a Goldfish.” Statistically, 17%…
4 Tips for Your Next Video Marketing Strategy
“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself,”…
Video Marketing Statistics: What You Must Know (2018)
Are you wondering whether it’s worth investing more in video marketing? In this article, we’ll share some key video marketing statistics that prove that now’s the right time to make your first marketing video. We’ll also highlight some of the…
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you…
10 Stats to Improve Your Video Marketing Strategy
We’re well into 2018 and, in case you didn’t notice, this promises to be a defining year for video marketing in general and social videos in particular. People are watching videos more than ever, platforms are shifting towards a more…
4 Tips To Help CMOs Successfully Leverage Video Marketing
Let me ask you something. When was the last time you clicked on a static banner ad while browsing your favorite website? What about an AdWords ad that was displayed during your last Google search? I’m sure it’s been a…
Why Kanye West is One of the Best B2B Video Marketers Ever
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process,…
8 Ways video marketing will make your brand money
A wise prophet once said, “video killed the radio star.” While we don’t condone murder, there is no denying that video has “killed” a lot of old marketing channels. Video is simply one of the most useful marketing tools around.…
5 Strategies for Building Brand Trust Through Video
The intimacy of a video marketing campaign makes it uniquely suited to building trust. Here are some of the trust-building strategies you can implement in your campaigns. Building trust with a customer makes them far more likely to commit to…
How Small Businesses Can Leverage Influencers When Advertising On YouTube
Watching online videos already accounts for one-third of all internet activity. Video content is most definitely one of the most prominent online marketing trends out there right now. And it’s no wonder: Videos receive a 157% increase in organic traffic from…