Category Archives: Tips

Video marketing is growing like wildfire and if you haven’t already begun using it in your real estate practice you need to start now. Here you’ll find a simple 5 step process you can use to get started or add…

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It can be hard to convince your real estate group to invest in video marketing. Even individual agents have a hard time signing on to using video as a marketing tactic. Video takes more time and effort, and many agents…

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Most of us understand the appeal of social media as a way to connect with people. But for real estate agents, it can also be an extremely effective marketing tool — especially when marketing to millennials. Born between the years…

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If a picture is worth 1,000 words, how many is a video worth? About 1.8 million per minute, according to one study. Imagine what your business’ marketing campaign could do with that many words. Video marketing is an effective way…

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YouTube is the 2nd largest search engine in the world and the THIRD most visited website in the world. A single video is worth 1.8 Million words Over 100 Million people watch online video each day According to NAR, 73%…

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Sure, real estate has always been a visual industry. Long before high-resolution digital photos and high-definition video, people would actually go and look at a property. Of course prospective buyers still do that. But now, they begin exploring properties and…

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You never know when a potential homebuyer may be scrolling through your feed. Millennials now make up 66 percent of the market for first-time homebuyers, and 99 percent of those looking for homes use the internet to research properties. Still,…

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One of the ways video go viral is through social media. Various social media networks like Facebook, Twitter, Google+ make it easy for people to connect and share the content they like with their networks. Interesting videos are bound to…

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Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes…

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You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled, “You Now Have a Shorter Attention Span Than a Goldfish.” Statistically, 17%…

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