Effective Facebook Marketing Strategies for 2018
If you’re reading this it’s likely you’re on Facebook (it’s also highly likely your prospects and customers are on there as well). After all, there are 207 million active users in the United States alone… and there are 2 billion…
6 of the best free marketing tools for small businesses
For a high percentage of small business owners, adequately marketing their own services to their target audiences is easier said than done. But if you’re under-resourced and strapped for time and budget (likely both), there are tools you can utilise…
How to Use Video Marketing to Promote Your Small Business
Promoting your business through videos is a great way to showcase your business, products and the knowledge of your employees. When it comes to video marketing, many small business owners and marketers may think producing a high-quality video is out…
Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business
Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and YouTube in the Next Six Months Than They Have in the Past Six Months. Animoto recently released its “Small Business Video Marketing Report.” The report unearths how small…
The Most Important Small Business Video Marketing Tip You’ll Ever Receive
While speaking at the Hubspot User Group conference last month, a kind lady in the crowd asked me the following question: “Marcus, what are your thoughts on video? I read all of this stuff that I ‘have to do’ and…
Video Marketing is Crucial to Your Business, Learn Why!
A quick scroll through your social media feeds, especially Facebook, will show the many different ways video marketing is being used. Videos can increase the likelihood of an offline purchase by as much as 64%, and one study showed that…
B2B Marketers Doubling Monthly Video Efforts, Usage Across Channels
Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37%…
Using Manufacturing Videos to Drive More Business
These days, it’s hard to read about marketing without hearing about video. It’s become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing…
5 Powerful Ways to Use Short Videos for Marketing and Branding
Video marketing has exploded across social media over the last year or two. Study after study has shown that a compelling video can generate traffic and boost conversions like no other media format. However, it can be daunting to get…
How video marketing can be a winning strategy for a business
Consumers are visual beings, use this to your advantage with the aid of videos as part of your strategy. In a recent presentation, YouTube’s Vice President projected that soon, 90% of all internet traffic will come from video content. While…