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These days, it’s hard to read about marketing without hearing about video. It’s become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing…

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Video marketing has exploded across social media over the last year or two. Study after study has shown that a compelling video can generate traffic and boost conversions like no other media format. However, it can be daunting to get…

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Consumers are visual beings, use this to your advantage with the aid of videos as part of your strategy. In a recent presentation, YouTube’s Vice President projected that soon, 90% of all internet traffic will come from video content. While…

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Running a small, niche business is challenging. You have to wear many hats, reinvent the wheel daily, and provide a bespoke service to clients. Top entrepreneurs and members of The Oracles share how you scale and serve more clients without…

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The three main benefits of content marketing are increased sales, cost savings and loyal customers. There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people…

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How many ways can you put video marketing to work for your brand? A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goals. Whether your aim is to drive traffic, educate…

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I’m almost getting tired of using the words, ‘The Year of Video Marketing.’ When I first joined Wyzowl back in February 2013, I was convinced that would be ‘the year of video.’ 2014 outshone it. 2015 set a new bar.…

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In recent years, much of content marketing shifted to video streaming. In 2005, as the oldest of millennials entered college, YouTube came onto the online scene and opened video expression to the masses, and as the company grew, more corporations…

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If I were to ask you to name the world’s largest search engine, you’d probably know immediately that it’s Google.  But were I to ask you to name the world’s second largest search engine, what would your answer be? (Hint:…

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One of the most effective content marketing strategies is the use of video. Let’s take a look at how you can use video on your website to market your services. Thanks to faster internet speeds, online video has exploded. The…

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