8 Ways video marketing will make your brand money
A wise prophet once said, “video killed the radio star.” While we don’t condone murder, there is no denying that video has “killed” a lot of old marketing channels. Video is simply one of the most useful marketing tools around.…
5 Strategies for Building Brand Trust Through Video
The intimacy of a video marketing campaign makes it uniquely suited to building trust. Here are some of the trust-building strategies you can implement in your campaigns. Building trust with a customer makes them far more likely to commit to…
How Small Businesses Can Leverage Influencers When Advertising On YouTube
Watching online videos already accounts for one-third of all internet activity. Video content is most definitely one of the most prominent online marketing trends out there right now. And it’s no wonder: Videos receive a 157% increase in organic traffic from…
Effective Facebook Marketing Strategies for 2018
If you’re reading this it’s likely you’re on Facebook (it’s also highly likely your prospects and customers are on there as well). After all, there are 207 million active users in the United States alone… and there are 2 billion…
6 of the best free marketing tools for small businesses
For a high percentage of small business owners, adequately marketing their own services to their target audiences is easier said than done. But if you’re under-resourced and strapped for time and budget (likely both), there are tools you can utilise…
How to Use Video Marketing to Promote Your Small Business
Promoting your business through videos is a great way to showcase your business, products and the knowledge of your employees. When it comes to video marketing, many small business owners and marketers may think producing a high-quality video is out…
Survey Highlights Video Marketing’s Popularity on Social Media Amongst Small Business
Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and YouTube in the Next Six Months Than They Have in the Past Six Months. Animoto recently released its “Small Business Video Marketing Report.” The report unearths how small…
The Most Important Small Business Video Marketing Tip You’ll Ever Receive
While speaking at the Hubspot User Group conference last month, a kind lady in the crowd asked me the following question: “Marcus, what are your thoughts on video? I read all of this stuff that I ‘have to do’ and…
Video Marketing is Crucial to Your Business, Learn Why!
A quick scroll through your social media feeds, especially Facebook, will show the many different ways video marketing is being used. Videos can increase the likelihood of an offline purchase by as much as 64%, and one study showed that…
B2B Marketers Doubling Monthly Video Efforts, Usage Across Channels
Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37%…
