Using Social Media To Promote Your Video Marketing Campaign
One of the ways video go viral is through social media. Various social media networks like Facebook, Twitter, Google+ make it easy for people to connect and share the content they like with their networks. Interesting videos are bound to…
10 Ways to Make Videos Your Customers Can’t Resist
Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes…
How to tell a video sales story
An OpenView B2B Buyer Insight survey points up some differences between what IT buyers and IT salespeople think motivates buyers to reach out to salespeople. I think it’s interesting that salespeople tended to underestimate the importance of these buyer motivations: To…
What You Really Need To Know About Explainer Videos
You may have read that the average online attention span of your audience is falling. In 2015, TIME magazine summed up the problem in an article aptly titled, “You Now Have a Shorter Attention Span Than a Goldfish.” Statistically, 17%…
4 Tips for Your Next Video Marketing Strategy
“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself,”…
Video Marketing Statistics: What You Must Know (2018)
Are you wondering whether it’s worth investing more in video marketing? In this article, we’ll share some key video marketing statistics that prove that now’s the right time to make your first marketing video. We’ll also highlight some of the…
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment
Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you…
10 Stats to Improve Your Video Marketing Strategy
We’re well into 2018 and, in case you didn’t notice, this promises to be a defining year for video marketing in general and social videos in particular. People are watching videos more than ever, platforms are shifting towards a more…
4 Tips To Help CMOs Successfully Leverage Video Marketing
Let me ask you something. When was the last time you clicked on a static banner ad while browsing your favorite website? What about an AdWords ad that was displayed during your last Google search? I’m sure it’s been a…
Why Kanye West is One of the Best B2B Video Marketers Ever
While he’s known primarily for his musical abilities, Kanye West’s skills as a video marketer are just as remarkable. With the release of his latest album, Ye, Kanye has taken his brand to the next level visually—and in the process,…
