As a modern day real estate business, the most likely place consumers will come across your brand is online.
Making a solid first impression is not just ideal, it’s imperative. A professional social media presence helps customers feel comfortable listing with you and propels your business forward.
Here’s why video can help set your brand apart from competition and how you can start incorporating it into your existing marketing strategy.
Showcase your local expertise.
Consumers expect credibility. Showcasing local knowledge helps foster that credibility for your business. With video you illustrate not only what you can do for prospective clients but also what your brand has already accomplished. There’s no need to hire a team of videographers or invest in expensive equipment. A simple neighborhood overview or market update can demonstrate your expertise. These video types are quick and easy to create regularly and can drive real, measurable results for your business.
Look professional on social media.
The decision to list a property with an agent often comes down to the agent’s online presence and the professionalism it conveys. And looking professional on Facebook and Instagram has everything to do with your presentation. Video makes your work look professional while helping customers feel comfortable listing their homes with you. Seeing your video content perform well on social shows prospective customers that you have the skills to present their homes in a way that stands out. For clients who might be on the fence, video can help seal the deal.
Foster trust and elevate your brand presence.
With new real estate businesses cropping up constantly, setting your business apart has become the number one priority. On social media where competition is loud, video helps your brand cut through the noise and stay ahead of the curve. A customer testimonial is an easy way to stand out in a sea of brands that offer services comparable to yours.
Customers want to know why they should opt for your services as opposed to the many others available to them at the click of a mouse. And, on Facebook and Instagram, you don’t have much time to convince them. Video can help draw in potential customers who are passively scrolling through their feeds.
Here’s how you can create real estate videos.
A recent eMarketer study shows that more than 75% of folks watching digital videos do so on their mobile devices. Essentially, social video is mobile video. So, it’s important to ensure that the content you share is mobile friendly.
Not sure where to get started? Don’t worry. Creating videos for mobile is simpler than you might think. Just remember to keep these best practices in mind.
• Stick to square. Square video takes up more space in the user feed, making users more likely to watch and engage with your videos in this format.
• Include text. The majority of mobile videos are watched without sound. Optimize for sound-off viewing by using bold text that draws viewers’ attention.
• Keep it concise. Most social media content is fleeting. Make sure your video captures your audience by making your point quickly and concisely.
• Save the best for first. As a real estate professional, you know what makes each listing unique. Don’t rely on viewers watching until the end. Lead with the most eye-catching aspect of the property.
For more inspiration, consider these video types:
• Property listing videos highlight your current listings and your ability to help customers find a great home or sell theirs to potential buyers.
• Customer testimonials function as effective word-of-mouth marketing for your business.
• An about me video on your website or social channels is a memorable way to introduce yourself and connect with your audience.
• A neighborhood overview video can illustrate your local expertise and encourage customers to trust your knowledge of the area.
• Monthly market update videos can draw your audience in while validating your understanding of the real estate landscape.
• How-to videos can build brand loyalty by sharing content that your customers find valuable.
Video is a unique way to connect with your market. With video creation and consumption growing every day, there’s no time like the present to make it a part of your core marketing strategy. For real estate professionals who are already reaping the benefits, the power of video marketing is undeniable. To see what video can do for you, try incorporating it into your everyday marketing strategy. You already have all the tools you need. All that’s left is to get started.
From: Forbes
