Consumers are visual beings, use this to your advantage with the aid of videos as part of your strategy.
In a recent presentation, YouTube’s Vice President projected that soon, 90% of all internet traffic will come from video content. While video marketing was once thought to be reserved only for large businesses, this is no longer the case, and small businesses are now able to create and access powerful video footage to engage their customers. Here, we take you through how video marketing can be a winning strategy for your business.
Explain your product
With the fast-paced nature of the internet, it can sometimes be quite hard to explain your product in just a line or two. This is where video comes in. In a video, you can explain exactly what your product or service is in the same way that you would do in person. This also adds a little character and personality to your brand.
Create a memorable video
As people are scrolling through their social media feeds, it is easy to gloss over a lot of things and not retain much of what you have looked at. Video marketing is better here as it is much more likely to grab potential customers’ attention and for your product to stay with them, even after the customer has logged off. Recent studies have shown that a massive 80% of people remember the video ads that they see online. We can bet that the percentage is much, much lower for any social media updates that they have scrolled through.
Entice your target audience
As the internet is so vast now, it can be hard to get seen and to make new sales. For this reason, you need to have a strong video marketing plan in place to grab people’s attention and make them want to purchase your product. A recent study found that around half of people who viewed an online video then went on to buy that product. This demonstrates that video marketing is a sure-fire way to increase your sales!
Reach all demographics
Another reason why video marketing can be a winning strategy for your business is that you can reach a wide range of demographics. No matter what age or gender you are, everyone loves video, and so with this tactic your small business can reach a large demographic. Even if you angle your business differently and the target market changes, there is no need to worry about building your presence entirely from scratch again on a new platform as everyone will still respond to the video just the same.
Interact with mobile users
All studies are pointing to a huge rise in mobile internet use over PCs, and so it is now more important than ever to be investing in a video marketing strategy. While desktop users only have an attention span of around 2 minutes on a desktop PC, on mobile this rises to 2.4 to 5 minutes, depending on what device they are using.
From: Northcliff Melville Times
