Category Archives: Tips

Promoting your business through videos is a great way to showcase your business, products and the knowledge of your employees. When it comes to video marketing, many small business owners and marketers may think producing a high-quality video is out…

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Small Business Plan on Creating More Marketing Videos for Instagram, Facebook, and YouTube in the Next Six Months Than They Have in the Past Six Months. Animoto recently released its “Small Business Video Marketing Report.” The report unearths how small…

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While speaking at the Hubspot User Group conference last month, a kind lady in the crowd asked me the following question: “Marcus, what are your thoughts on video? I read all of this stuff that I ‘have to do’ and…

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A quick scroll through your social media feeds, especially Facebook, will show the many different ways video marketing is being used. Videos can increase the likelihood of an offline purchase by as much as 64%, and one study showed that…

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Video production continues to grow in the B2B marketing space and among business large and small. In fact, the new 2018 Video in Business Benchmark Report from Vidyard revealed that video usage in sales conversations grew from 25% to 37%…

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These days, it’s hard to read about marketing without hearing about video. It’s become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing…

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Video marketing has exploded across social media over the last year or two. Study after study has shown that a compelling video can generate traffic and boost conversions like no other media format. However, it can be daunting to get…

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Consumers are visual beings, use this to your advantage with the aid of videos as part of your strategy. In a recent presentation, YouTube’s Vice President projected that soon, 90% of all internet traffic will come from video content. While…

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Running a small, niche business is challenging. You have to wear many hats, reinvent the wheel daily, and provide a bespoke service to clients. Top entrepreneurs and members of The Oracles share how you scale and serve more clients without…

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The three main benefits of content marketing are increased sales, cost savings and loyal customers. There are so many reasons that video is the hot marketing topic of the moment. We can start with the fact that 60% of people…

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